Tired of freelancers getting it wrong no matter how many times you try to tell them who your brand is? Let's bring your written brand to life then, shall we?!

This is so much more than tone of voice. This is a brand playbook. It's your brand story. It digs into your brand to discover who you are, and importantly, who you aren't. I create a brand personality that appeals to your target audience AND stays true to your existing brand.

I get to know brands that don't even know themselves and give them surprising insights into how they want to be perceived vs. how they should be received.

This playbook will explore your brand strategy AND will also help freelance writers to embody your brand when they write for you. Begone, boring and hastily written 1-pager that barely has your company name on, never mind your personality!

What you get:

• Mission Statement
• Vision Statement
• Brand Narrative
• Target audience/persona work - who to target & when, research
• Tone of voice - copy dos and don'ts, brand personality
• Positioning & differentiators
• Word mood bank
• Messaging to avoid
• Competitor research

P.S. For ANY other copywriting needs, drop me a message, I'd love to help!